It’s important that our readers understand that we accept advertising compensation from some of the companies that appear on the site, and such compensation may impact the ranking and review of the companies, and their products.

To the extent that ratings appear on this site, such rating is determined by our subjective opinion and based on a methodology that aggregates our analysis of brand market share and reputation, each brand’s conversion rates, compensation paid to us and general consumer interest.

But be not mistaken, we turn away hundreds of advertisers a year. We are extremely selective of the products and services we choose to recommend. So please rest assured, if an advertiser has been written about by one of our journalists, that advertiser has a pretty amazing product or service that should save you money.